Green Chef / HelloFresh SEGraduate Capstone · Virginia Tech
- Analyzed 14,231 quarterly cancellations using Tableau trend analysis and LLM classification of exit comments, isolating structurally recoverable churn at 21.86% — approximately 3,111 subscribers per quarter.
- Distinguished recoverable from unrecoverable subscribers sharing identical exit reasons via sentiment divergence analysis, informing six targeted life-context retention tracks triggered at cancellation.
- Modeled the business case across a $124K–$207K investment range, delivering an 18-month rollout plan projecting a 3.6-month payback, a $1.3M three-year NPV, and 639% ROI.
— May 2026